Digital Marketing Success for Nagasaki.
Nagasaki – Government support
- Client
- Nagasaki Pref. Government
- Solutions
- Creative Strategy
- UI/UX Design
- Art Direction
- Visual Design
- Social Media Marketing
- Digital advertising operations
- Client
- Nagasaki Pref. Government
- Corporate Identity
- Visual Identity
- Creative Strategy
- UI/UX Design
- Art Direction
- Visual Design
- Social Media Marketing
- Digital advertising operations
- User research
Integrated Digital Marketing to Elevate the Value of Nagasaki's Culinary Heritage
- OBJECTIVE
- We spearheaded Nagasaki Prefecture's digital marketing initiatives, aiming to enhance the brand image of local food products. This involved designing creative strategies and undertaking a comprehensive overhaul of the website and social media accounts.
Leveraging data analysis from Google Analytics and Instagram, we developed refined branding strategies tailored to well-defined target personas. The project successfully elevated Nagasaki's appeal, effectively promoting its unique offerings to audiences both domestically and internationally. - RESULTS
- As a result, Nagasaki Prefecture surpassed its annual KPIs for page views and social media followers, achieving over 200% growth in just six months. Today, the "Nagaoshi" website and Instagram, which we developed, have become iconic platforms, showcasing Nagasaki's cuisine and stunning landscapes to audiences nationwide.
