LIFE WITH CYBEX
LIFE WITH CYBEX
- Client
- CYBEX
- Solutions
- Visual Identity
- Creative Strategy
- UI/UX Design
- Art Direction
- Visual Design
- Social Media Marketing
- Digital advertising operations
- Client
- CYBEX
- Corporate Identity
- Visual Identity
- Creative Strategy
- UI/UX Design
- Art Direction
- Visual Design
- Social Media Marketing
- Digital advertising operations
- User research
An integrated promotion designed to elevate the lifestyle value of the CYBEX brand.
- OBJECTIVE
- To address the challenge faced by families in visualizing how CYBEX products integrate into their daily lives, we launched an integrated promotion designed to bridge this gap effectively.
- RESULTS
- n this promotion, we aimed to visually convey the new lifestyle possibilities that CYBEX products bring to families. We produced a one-minute short film that portrays a typical day in the life of a family with a baby. From morning routines to outings and relaxation moments, the film showcases how CYBEX products seamlessly integrate into everyday life, supporting and enhancing precious parent-child moments with refined visuals.
Additionally, we expanded the campaign with a multi-faceted branding approach, including social media advertisements, landing page creation, and brand video production.
Through this initiative, we effectively highlighted Cybex's role as a brand that supports families, creating special moments and enriching everyday life.
