Achieving 10 Million Monthly Active Users Through Corporate Rebranding
Corporate branding for Smartlog
Supported the corporate rebranding and UI/UX design for Smartlog Inc., achieving 10 million monthly unique users as a leading media platform for men.
- Client
- Smartlog
- Solutions
- Corporate Identity
- Visual Identity
- UI/UX Design
- Art Direction
- User research
Supported the corporate rebranding and UI/UX design for Smartlog Inc., achieving 10 million monthly unique users as a leading media platform for men.
- Client
- Smartlog
- Corporate Identity
- Visual Identity
- Creative Strategy
- UI/UX Design
- Art Direction
- Visual Design
- Social Media Marketing
- Digital advertising operations
- User research
Achieving 10 Million Monthly Active Users Through Corporate Rebranding
- OBJECTIVE
- We provided comprehensive support for the corporate rebranding and UI/UX design of Smartlog, a media platform tailored to men. By conducting qualitative and quantitative research with existing users, we identified key insights that guided the formulation of the brand promise and the creation of a compelling brand statement. This process included redesigning the logo, developing corporate tools, and overseeing a complete revamp of the website. These efforts enhanced the user experience and strengthened the brand's value, solidifying its presence as a leading media platform.
- RESULTS
- Through a total rebranding and design overhaul, Smartlog significantly enhanced its recognition and appeal as a media platform for men. The platform surpassed 10 million unique monthly users, establishing a robust foundation to attract even more new audiences.
