Developing the Visual Identity for a Promising Startup

SEAHORSE STUDIO

Client
SEAHORSE STUDIO
Solutions
Corporate Identity
Visual Identity
Creative Strategy
Art Direction

Client
SEAHORSE STUDIO
Corporate Identity
Visual Identity
Creative Strategy
UI/UX Design
Art Direction
Visual Design
Social Media Marketing
Digital advertising operations
User research

Developing the Visual Identity for a Promising Startup

OBJECTIVE
To establish the visual identity of a dynamic startup, we oversaw the comprehensive creative process, including the selection of corporate colors based on the brand philosophy, the development of a modern symbol mark inspired by the energetic movement of a "baby seahorse" — a motif desired by the company owner — utilizing the golden ratio, and the formulation of detailed design guidelines.
RESULTS
Through CEO interviews and sprint-style workshops, we successfully developed and launched a brand logo, color scheme, and comprehensive design guidelines in just one month. This streamlined process enabled us to build the brand's visual identity with both speed and precision.